guglielmo.ruben
Art & Creative Direction
Content Strategy
Photo, Video and Post-Production
Motion Graphics & 3D Design
This selection brings together visual artifacts
and core practices that define my approach
to design & creative direction.
© 2025 All rights reserved.
Art & Creative Direction
Content Strategy
Photo, Video and Post-Production
Motion Graphics & 3D Design
This selection brings together visual artifacts
and core practices that define my approach
to design & creative direction.
© 2025 All rights reserved.
Trusted by
Trusted by
(2009-25©)
Trusted by
(2009-25©)
(27)
Projects.
©2025
©2025
Campaigns, brands and design systems I’ve helped shape
from concept to execution.
(27)
Projects.
©2025
Campaigns, brands and design systems I’ve helped shape
from concept to execution.
No fluff, just flow
No fluff, just flow
No fluff, just flow
Visual clarity, strategic thinking every project, every time.
Visual clarity, strategic thinking every project, every time.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
I create tools, stories, and interfaces that don’t just look good: they have the ambition to solve problems.
01
Projects made it past the pitch
Zero fatalities. Several bruised egos.
01
Projects made it past the pitch
Zero fatalities. Several bruised egos.
01
Projects made it past the pitch
Zero fatalities. Several bruised egos.
02
Project survival rate
No project left behind. Not even that weird one.
02
Project survival rate
No project left behind. Not even that weird one.
02
Project survival rate
No project left behind. Not even that weird one.
Where I can add value
Where I can add value
Where I can add value
Domains
Domains
Skillset
(4)
(4)
(4)
(001)
Visual Systems
Logo design, packaging, brand guidelines, typography, motion assets. From concept to complete brand kits, designed to scale and last.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Visual Systems
(002)
Content Strategy
Editorial planning, content calendars, copywriting, campaign formats. I've built strategies for startups, publishers, and global brands.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Content Strategy
(003)
Production & Direction
Photo and video shoots, creative direction, editing, post-production. From studio to on-location sets, I've directed for both b2b and b2c clients.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Production & Direction
(004)
Marketing & Distribution
Social ads, web design, email campaigns, on-page SEO. Creative assets made to perform. across platforms and touchpoints.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Marketing & Distribution
(001)
Visual Systems
Logo design, packaging, brand guidelines, typography, motion assets. From concept to complete brand kits, designed to scale and last.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Visual Systems
(002)
Content Strategy
Editorial planning, content calendars, copywriting, campaign formats. I've built strategies for startups, publishers, and global brands.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Content Strategy
(003)
Production & Direction
Photo and video shoots, creative direction, editing, post-production. From studio to on-location sets, I've directed for both b2b and b2c clients.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Production & Direction
(004)
Marketing & Distribution
Social ads, web design, email campaigns, on-page SEO. Creative assets made to perform. across platforms and touchpoints.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Marketing & Distribution
(001)
Visual Systems
Logo design, packaging, brand guidelines, typography, motion assets. From concept to complete brand kits, designed to scale and last.
Categories
Packaging design
Logo design
Rebranding
Typography
Guidelines
Visual identity
6+
Visual Systems
(002)
Content Strategy
Editorial planning, content calendars, copywriting, campaign formats. I've built strategies for startups, publishers, and global brands.
Categories
Content strategy
Community management
Paid advertising
Analytics & reporting
Platform optimization
6+
Content Strategy
(003)
Production & Direction
Photo and video shoots, creative direction, editing, post-production. From studio to on-location sets, I've directed for both b2b and b2c clients.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Production & Direction
(004)
Marketing & Distribution
Social ads, web design, email campaigns, on-page SEO. Creative assets made to perform. across platforms and touchpoints.
Categories
Brand strategy
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Marketing & Distribution
Showreel
Showreel
Showreel
guglielmo.ruben
guglielmo.ruben
guglielmo.ruben
A glimpse into the journey:
ideas shaped, brands launched, stories told.
A glimpse into the journey:
ideas shaped, brands launched, stories told.
See my journey so far clicking down below.
Showreel
2009-25
Showreel
2009-25
Showreel
2009-25
Impressions generated
Impressions generated
Impressions generated
Successful projects completed
Successful projects completed
Successful projects completed
My passion involved every day
My passion involved every day
My passion involved every day
Years of visuals and real impact
Years of visuals and real impact
Years of visuals and real impact
Every project I take on is built to last.
Even the fun ones. My approach is simple:
Every project I take on is built to last.
Even the fun ones. My approach is simple:
No magic tricks. Just solid knowledge, deep researches, and the most innovative tools, that actually help your business grow.
No magic tricks. Just solid knowledge, deep researches, and the most innovative tools, that actually help your business grow.
FAQ.
FAQ.
Got questions? I’ve got answers. Here’s everything you need to know about working with me.
Not exactly. I’m a visual communication scientist who keeps up with the latest trends. Through planning and design, I craft clear, effective messages that actually reach people.
Most days, I turn complex marketing needs into visuals: creating campaigns, moodboards, storyboards, scripts, and working closely with designers, photographers, and other art directors.
Nope. A logo can be the visual anchor of a brand, but behind it lies a structured system—made of strategy, tone, storytelling, and applications across formats and platforms.
Depending on the project, I involve trusted collaborators: developers, copywriters, illustrators, photographers, and motion designers. Studios, equipment, and full production support are available if needed.
Technically yes, though if you're only looking for a quick visual, there are many talented designers who can help you directly. I usually work on projects where design is integrated into a broader strategy.
Easy. Tell me what you're trying to achieve. I’ll let you know how I can help, what it’ll take, how long, and how to make it awesome.
Not exactly. I’m a visual communication scientist who keeps up with the latest trends. Through planning and design, I craft clear, effective messages that actually reach people.
Most days, I turn complex marketing needs into visuals: creating campaigns, moodboards, storyboards, scripts, and working closely with designers, photographers, and other art directors.
Nope. A logo can be the visual anchor of a brand, but behind it lies a structured system—made of strategy, tone, storytelling, and applications across formats and platforms.
Depending on the project, I involve trusted collaborators: developers, copywriters, illustrators, photographers, and motion designers. Studios, equipment, and full production support are available if needed.
Technically yes, though if you're only looking for a quick visual, there are many talented designers who can help you directly. I usually work on projects where design is integrated into a broader strategy.
Easy. Tell me what you're trying to achieve. I’ll let you know how I can help, what it’ll take, how long, and how to make it awesome.
Not exactly. I’m a visual communication scientist who keeps up with the latest trends. Through planning and design, I craft clear, effective messages that actually reach people.
Most days, I turn complex marketing needs into visuals: creating campaigns, moodboards, storyboards, scripts, and working closely with designers, photographers, and other art directors.
Nope. A logo can be the visual anchor of a brand, but behind it lies a structured system—made of strategy, tone, storytelling, and applications across formats and platforms.
Depending on the project, I involve trusted collaborators: developers, copywriters, illustrators, photographers, and motion designers. Studios, equipment, and full production support are available if needed.
Technically yes, though if you're only looking for a quick visual, there are many talented designers who can help you directly. I usually work on projects where design is integrated into a broader strategy.
Easy. Tell me what you're trying to achieve. I’ll let you know how I can help, what it’ll take, how long, and how to make it awesome.
Let’s talk.
Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.
Quick response.
If you’re thinking to collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed recap.
Art & Creative Director
Milan, Italy
Guglielmo Ruben
Let’s talk.
Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.
Quick response.
If you’re thinking to collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed recap.
Art & Creative Director
Milan, Italy
Guglielmo Ruben
Let’s talk.
Tell me more about your project. Branding, campaigns, strategy. I'll help you bring it to life.
Quick response.
If you’re thinking to collaborate, I’d love to hear from you.
Clear next steps.
After the consultation, I’ll provide you with a detailed recap.
Art & Creative Director
Milan, Italy
Guglielmo Ruben